Portfolio
Featured Case Studies
60k generated through marketing automation.
93% agree on strong brand after refresh.
3 years of on-time, on-budget event design.
Case Study by Category
Demand Generation
American College Email Nurturing
PeopleMetrics Lead Generation
CMX Influencer Marketing
Razor Tech Interactive Tool
RedIQ Sales Support
Lead Generation
PeopleMetrics was stuck in the age of cold-calling.
Strategized and executed digital marketing strategies to increase lead acquisition. Various content marketing tactics interested B2B companies such as Guitar Center and Spotify to become opportunities for our sales team.
6% to 25% overall landing page conversion
0.47% to 2.1% visits-to-leads
288.37% increase in lead acquisition
Influencer Marketing
CMX needed help generating leads interested in building community for their businesses.
We developed original research to fill a niche spot in the community market to boost their generated leads. The digital content marketing strategy included technology audit and implementation, blog posts (both hosted and guest), webinars (guest), event speaking engagements, email nurturing, and social.
Landed guest posts at Entrepreneur, Convince and Convert, ForumBee, and Influitive
Over 10,000 landing page views and over 1,500 conversions
Interactive Tool
Razor Tech needed a way to generate more leads.
Built an interactive tool that spoke to their customer needs.
Sales Support
redIQ needed help with their sales materials.
Designed a one-pager, a case study sheet, and event materials.
Brand Development
Berkadia Brand Refresh
Berkadia Design System
Pyxis Sub-branding
MultiFi Product Branding
BeEngaged Community Branding
Various Small Business Branding
Sub-branding
To reach a new audience we built a sub-brand.
We started with a branding workshop which resulted in a logo treatment, tagline, animation styles, and iconography for navigation.
Product Launch
Needed to launch an independent brand for small balance loans.
Facilitated naming, vision, mission, and goals conversations to develop a name, logo, website, social images, and infographic templates.
~$20,000 dollars saved on launch through in-house team
Community Branding
To bring together startups, while retaining brand authority, we built a sub-brand.
We built the sub-brand to resonate with a different audience then the main brand. By using the main brand “Berkadia” in the tagline, we were also able to showcase the legitimacy.
36% of start-up participants converted to members
3 startups exited accelerator program
Small Business Branding
Walked several small businesses through the process of a branding workshop to create unique identities in oversaturated marketplaces.
Event Marketing
Berkadia Event Design
CoreDial Event Marketing
Healthjump Event Lead Generation
Berkadia Client Event
Healthjump Internal Event
HubSpot Community Engagement
Dead Work Awards Guerilla Marketing
Client Appreciation Event
Designed a client meet and greet with Warren Buffett himself.
The event needed digital wayfinding, screensavers, a custom laser-cut agenda, print pieces, and more.
Community Engagement
Branded, started and grew the Philadelphia HubSpot User Group to over 200 active members in 6 months.
Built email marketing campaigns for event promotions, coordinated speakers, and managed all event logistics.
Guerilla Marketing
Created branding and guerilla marketing tactic for a new award show for advertising agencies called the “Dead Work Awards”.
Victorian period costumed characters delivered personalized mourning packages to intrigue creative heads to submit their work for the awards show.
