Email Nurturing for American College
Leads were going stagnant after generation and not making it to marketing qualified lead stage.
Built a detailed multi-step email nurturing campaign.
Segments were created to target verticals, promotions created to encourage conversions, and automated nurturing campaigns helped move leads into marketing qualified lead (MQL) and sales qualified lead (SQL) status.
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More
customer conversions
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26% - 33%
open rates for emails
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5% - 8%
active click rates for emails
