Brand Refresh for Berkadia

Billions of transactions, but struggling to get market share.

This Berkshire Hathaway venture was struggling with the brand.

Problem: Considered the riskier choice, Berkadia needed to be seen as able to get the job done better.

Solution: Introduced new messaging, design elements, a refined color palette, and simplified typography.

Before Brand Refresh

  • 3

    years of repetitive tasks banished through strong process

  • 93%

    of clients agree that Berkadia had a strong, recognizable brand in industry

  • 60+

    deliverable types templated, automated, and maintained

Refreshed Brand Materials

Print (Brochures, Advertising, Stationery)

Digital (Display and Social)

Event Templates (Website, Emails, Postcards, Digital Invites)

Promotional Materials (Cards, Items, Banners)

Internal Templates and Tools

Digital Asset Management

Shirt Design