
Strategic + scrappy = results.
Growth for B2B companies and scaling startups through customer-obsessed product marketing.
Hi, I’m Xand. I know what you’re thinking: “Uh, how do I pronounce that name?!”
I’ve spent over 10 years driving results for B2B companies by obsessing over what their customers are thinking about. It’s what makes me a great marketer.
P.S. It’s pronounced ‘Zand’.
37% increase revenue
✔
300% launch savings
✔
60+ deliverables automated
✔
3x leads
✔
43% deal size increase
✔
37% increase revenue ✔ 300% launch savings ✔ 60+ deliverables automated ✔ 3x leads ✔ 43% deal size increase ✔
Through product marketing, I prioritize what matters — building deep connections with customers & empowering people to do the best work of their lives.
Real people and what they think about me.
I’ve been seen in…
Here’s how I create growth for B2B companies.
Good instincts = good ideas.
With over a decade of experience, instincts have their place. But I know that data drives the best decisions.
3x
leads generated
37%
increased revenue
74%
more website visits
43%
increased deal size
The right marketing tech stack keeps your team lean.
I automate extensively to amplify human strengths, with every workflow optimized for quality and impact.
2
years leading HubSpot User Groups
4
years as Asana Project Management Ambassador
7
years of INBOUND HubSpot Conferences
1
year at a HubSpot agency leading client strategy and execution
I obsess over understanding the full journey of a customer.
The plans and actions I take have a deep and genuine understanding of the customer at the core.
I use qualitative and quantitative data from customers, employees, and the market to map the full customer journey - from prospect to referral.