Strategic + scrappy =  results.

Growth for B2B companies and scaling startups through customer-obsessed product marketing.

Portfolio | Speaking | Consulting

Hi, I’m Xand. I know what you’re thinking: “Uh, how do I pronounce that name?!”

I’ve spent over 10 years driving results for B2B companies by obsessing over what their customers are thinking about. It’s what makes me a great marketer.

P.S. It’s pronounced ‘Zand’.

37% increase revenue

300% launch savings

60+ deliverables automated

3x leads

43% deal size increase

37% increase revenue ✔ 300% launch savings ✔ 60+ deliverables automated ✔ 3x leads ✔ 43% deal size increase ✔

Through product marketing, I prioritize what matters — building deep connections with customers & empowering people to do the best work of their lives.

Real people and what they think about me.

I’ve been seen in…

Here’s how I create growth for B2B companies.

Good instincts = good ideas.

With over a decade of experience, instincts have their place. But I know that data drives the best decisions.

3x

leads generated

37%

increased revenue

74%

more website visits

43%

increased deal size

The right marketing tech stack keeps your team lean.

I automate extensively to amplify human strengths, with every workflow optimized for quality and impact.

2

years leading HubSpot User Groups

4

years as Asana Project Management Ambassador

7

years of INBOUND HubSpot Conferences

1

year at a HubSpot agency leading client strategy and execution

I obsess over understanding the full journey of a customer.

The plans and actions I take have a deep and genuine understanding of the customer at the core.

I use qualitative and quantitative data from customers, employees, and the market to map the full customer journey - from prospect to referral.

Ready to get results through customer-obsessed marketing?